How Did This Suburb Figure out Mass Transit?

Writing in Bloomberg CityLab, Transportation and Land Use Fellow Jonathan English makes the case that frequent local bus service can increase ridership, even in low-density suburban areas, in “How Did This Suburb Figure out Mass Transit?”:

What lessons can be drawn from Brampton’s example? Firstly, buses can draw riders even in places that don’t look like traditional prewar transit-friendly neighborhoods, as long as service is frequent. Secondly, it’s important to recognize that many, if not most, potential transit riders are not commuting to a 9-to-5 job, so transit needs to be usable all day, every day. Thirdly, it’s as much a victory to get a household to decide they don’t need a second or third car because taking the bus is a viable option than it is to get a household to go completely car-free.

Finally, any city contemplating big capital projects like a light rail or subway system should consider decent local bus service—running everywhere, frequently, all day, every day—an essential prerequisite.

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