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Writing in Bloomberg CityLab, Transportation and Land Use Fellow Jonathan English makes the case that frequent local bus service can increase ridership, even in low-density suburban areas, in “How Did This Suburb Figure out Mass Transit?”:
What lessons can be drawn from Brampton’s example? Firstly, buses can draw riders even in places that don’t look like traditional prewar transit-friendly neighborhoods, as long as service is frequent. Secondly, it’s important to recognize that many, if not most, potential transit riders are not commuting to a 9-to-5 job, so transit needs to be usable all day, every day. Thirdly, it’s as much a victory to get a household to decide they don’t need a second or third car because taking the bus is a viable option than it is to get a household to go completely car-free.
Finally, any city contemplating big capital projects like a light rail or subway system should consider decent local bus service—running everywhere, frequently, all day, every day—an essential prerequisite.
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