Leaders who make sudden changes to the rules may encounter a backlash from their communities. The problem arises when a community’s dominant social norms do not align with the change the leadership wishes to pursue. It’s a challenge that all leaders face, whether they’re leading countries, cities, or companies. Vanity Fair’s recent article on the history of Instagram offers a nice example. Instagram’s CEO, Kevin Systrom, draws an analogy between corporate and national governance (emphasis mine).