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ABC27: “Demand Grows in Central Pennsylvania for $2 Uber-Like Door-to-Door, on-Demand Transit Rides, So Why Is That a Problem?” quotes Goldwyn:
It’s not rocket science: Centralized stops. Central routes. Straight lines—you know, wherever the action is. Activity centers—connect those, and you’re going to do a pretty good job. We can tinker and do better, of course. But I don’t think the smartphone has given us a way to outsmart low density just yet.